Interpreting Zohran Mamdani's Style Statement: The Garment He Wears Tells Us About Contemporary Masculinity and a Changing Culture.
Coming of age in London during the noughties, I was always immersed in a world of suits. They adorned businessmen rushing through the financial district. They were worn by dads in Hyde Park, kicking footballs in the evening light. Even school, a cheap grey suit was our mandatory uniform. Historically, the suit has functioned as a costume of seriousness, projecting power and performance—qualities I was told to aspire to to become a "man". However, until lately, my generation seemed to wear them infrequently, and they had all but vanished from my mind.
Subsequently came the newly elected New York City mayor, Zohran Mamdani. He was sworn in at a private ceremony wearing a sober black overcoat, pristine white shirt, and a notable silk tie. Propelled by an innovative campaign, he captivated the public's imagination like no other recent contender for city hall. But whether he was cheering in a hip-hop club or attending a film premiere, one thing remained largely unchanged: he was frequently in a suit. Relaxed in fit, contemporary with soft shoulders, yet traditional, his is a quintessentially professional millennial suit—well, as typical as it can be for a cohort that seldom bothers to wear one.
"The suit is in this weird place," notes style commentator Derek Guy. "It's been dying a slow death since the end of the Second World War," with the significant drop arriving in the 1990s alongside "the advent of business casual."
"Today it is only worn in the most formal locations: weddings, memorials, and sometimes, legal proceedings," Guy states. "It's sort of like the traditional Japanese robe in Japan," in that it "fundamentally represents a tradition that has long retreated from daily life." Many politicians "wear a suit to say: 'I am a politician, you can trust me. You should vote for me. I have authority.'" Although the suit has historically signaled this, today it enacts authority in the attempt of winning public trust. As Guy elaborates: "Because we are also living in a democratic society, politicians want to seem relatable, because they're trying to get your votes." To a large extent, a suit is just a subtle form of drag, in that it performs masculinity, authority and even closeness to power.
Guy's words resonated deeply. On the infrequent times I need a suit—for a ceremony or formal occasion—I retrieve the one I bought from a Tokyo retailer several years ago. When I first picked it up, it made me feel refined and expensive, but its slim cut now feels outdated. I imagine this sensation will be all too recognizable for numerous people in the global community whose families originate in other places, particularly global south countries.
It's no surprise, the everyday suit has lost fashion. Like a pair of jeans, a suit's silhouette goes through cycles; a particular cut can therefore define an era—and feel quickly outdated. Take now: looser-fitting suits, reminiscent of a famous cinematic Armani in *American Gigolo*, might be trendy, but given the cost, it can feel like a significant investment for something likely to fall out of fashion within five years. But the attraction, at least in certain circles, persists: in the past year, major retailers report suit sales increasing more than 20% as customers "move away from the suit being everyday wear towards an appetite to invest in something exceptional."
The Symbolism of a Mid-Market Suit
Mamdani's preferred suit is from a contemporary brand, a Dutch label that retails in a mid-market price bracket. "He is precisely a reflection of his upbringing," says Guy. "In his thirties, he's not poor but not exceptionally wealthy." To that end, his moderately-priced suit will resonate with the group most likely to support him: people in their thirties and forties, university-educated earning middle-class incomes, often discontented by the expense of housing. It's precisely the kind of suit they might wear themselves. Affordable but not lavish, Mamdani's suits arguably align with his proposed policies—which include a capping rents, constructing affordable homes, and fare-free public buses.
"You could never imagine a former president wearing Suitsupply; he's a Brioni person," says Guy. "He's extremely wealthy and was raised in that property development world. A power suit fits naturally with that elite, just as more accessible brands fit naturally with Mamdani's cohort."
The history of suits in politics is long and storied: from a well-known leader's "controversial" tan suit to other national figures and their suspiciously polished, custom-fit appearance. As one British politician learned, the suit doesn't just clothe the politician; it has the potential to characterize them.
The Act of Banality and A Shield
Maybe the key is what one academic refers to the "enactment of ordinariness", invoking the suit's long career as a uniform of political power. Mamdani's specific selection leverages a studied understatement, not too casual nor too flashy—"conforming to norms" in an unobtrusive suit—to help him connect with as many voters as possible. But, some think Mamdani would be cognizant of the suit's military and colonial legacy: "This attire isn't apolitical; historians have long pointed out that its contemporary origins lie in military or colonial administration." It is also seen as a form of defensive shield: "It is argued that if you're a person of color, you aren't going to get taken as seriously in these white spaces." The suit becomes a way of asserting credibility, perhaps especially to those who might doubt it.
This kind of sartorial "code-switching" is hardly a recent phenomenon. Even historical leaders previously wore three-piece suits during their formative years. These days, other world leaders have begun exchanging their typical military wear for a black suit, albeit one lacking the tie.
"In every seam and stitch of Mamdani's public persona, the struggle between belonging and otherness is apparent."
The suit Mamdani selects is deeply symbolic. "As a Muslim child of immigrants of Indian descent and a democratic socialist, he is under scrutiny to conform to what many American voters look for as a sign of leadership," notes one author, while simultaneously needing to walk a tightrope by "avoiding the appearance of an establishment figure selling out his distinctive roots and values."
But there is an acute awareness of the different rules applied to suit-wearers and what is interpreted from it. "That may come in part from Mamdani being a younger leader, skilled to assume different personas to fit the situation, but it may also be part of his diverse background, where adapting between languages, customs and attire is typical," commentators note. "White males can go unnoticed," but when others "attempt to gain the power that suits represent," they must meticulously navigate the codes associated with them.
In every seam of Mamdani's public persona, the tension between belonging and displacement, insider and outsider, is visible. I know well the awkwardness of trying to conform to something not built for me, be it an inherited tradition, the society I was born into, or even a suit. What Mamdani's sartorial choices make clear, however, is that in politics, image is not without meaning.